Buzzinga. Media engine website.
Marketing site for a media engine built around the reel, a glowing card carousel that does the selling before the pitch starts.
- Client
- Buzzinga Studio
- Year
- 2025
- Timeline
- 4 weeks · brand to launch
- Role
- Brand system, Web experience, Motion
- Stack
- Next.js · GSAP · Sanity · Mux · Vercel
A media company whose website looked like an agency deck
Buzzinga makes content that gets creators paid. Their site didn't show any of it. The brief: make the work the interface, a site that feels like scrolling a feed, loads like a landing page, and sells a retainer without a single case-study PDF.
- Problem
- The work was invisible on the site that sells it
- Bet
- Show the reel, skip the deck
- Constraint
- Four weeks, CMS the team can run alone
What we built.
Card carousel
A glowing, draggable strip of vertical video cards, the first thing you see is their best work, playing.
Brand system
Electric yellow on black, a spark mark and a type system that survives thumbnails and billboards.
Editorial CMS
Sanity schemas for reels, clients and offers; the team publishes new work in minutes without a developer.
Performance
Mux-backed video, lazy everything, 95+ on mobile, a heavy site that doesn't feel heavy.